Switching modes of a media content item

ABSTRACT

Systems and techniques are provided for switching between different modes of a media content item. A media content item may include a movie that has different modes, such as a cinematic mode and an interactive mode. For example, a movie may be presented in a cinematic mode that does not allow certain user interactions with the movie. The movie may be switched to an interactive mode during any point of the movie, allowing a viewer to interact with various aspects of the movie. The movie may be displayed using different formats and resolutions depending on which mode the movie is being presented.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.14/724,578, filed on May 28, 2015, entitled “Switching Modes of a MediaContent Item,” which claims the benefit of U.S. Provisional ApplicationNo. 62/004,121, filed May 28, 2014, entitled “Providing Immersive andInteractive User Experiences.” The subject matter of all of theforegoing patent applications is incorporated herein by reference intheir entirety.

FIELD

The present disclosure generally relates to providing an interactivemedia content experience to one or more users. For example, techniquesand systems may be provided for switching modes of a media content itembetween cinematic and interactive modes.

BACKGROUND

Media content presentation is an ever-evolving industry that providesviewers with many options to enjoy the media content. For example, anitem of media content may include a movie or television programming. Insome instances, media content may be presented using a virtual realitysystem that immerses a viewer in a scene of the media content. Toprovide high quality media content in such a manner, media files for themedia content often include large amounts of data that necessitateintensive storage and processing requirements.

SUMMARY

Techniques and systems are described for presenting media content. Inone embodiment, techniques and systems are described for switchingbetween different modes of a media content item. In particular, a mediacontent item may include a movie that has different modes, such as acinematic mode and an interactive mode. For example, a movie may bepresented in a cinematic mode that does not allow certain userinteractions with the movie. The movie may be switched to an interactivemode during any point of the movie, allowing a viewer to interact withvarious aspects of the movie. The movie may be displayed using differentformats and resolutions depending on which mode the movie is beingpresented.

A cinematic mode of a media content item may include the media contentitem progressing along a predefined timeline over which multiple,simultaneous story threads progress. While the media content is in thecinematic mode, a viewer may passively watch a primary story thread ofthe media content item from a cinematic perspective. However,interaction with the media content item by the viewer is not enabledwhile in the cinematic mode. A switch may then be made to theinteractive mode, during which the viewer can interact with the mediacontent item. In some examples, the viewer may navigate through avirtual environment of the media content item by moving a virtual camerathrough the virtual environment. For example, the viewer may use one ormore gestures to control a viewing perspective of one or more virtualcameras to change a perspective at which the media content item isviewed. In another example, the viewer may select a virtual objectdisplayed in one or more images of the media content item, upon which aperspective of a virtual camera may attach to that object. From thepoint of selection forward, the viewing perspective of the viewer may befrom the perspective of the virtual object. In other examples, whilenavigating through the virtual environment, the viewer may bookmark oneor more locations within the environment to create one or more locationbookmarks. The viewer may later select a location bookmark to return toa location that corresponds to the selected bookmark. For example, aviewing perspective of a virtual camera may be changed to the locationthat corresponds to the location bookmark. In some embodiments, thesystem may present the media content item using different formats andresolutions in the different modes.

Techniques and systems are also described for allowing a viewer tonavigate a virtual environment of a media content item using a computingdevice. The computing device may include a mobile device, such as amobile phone, a tablet, or other handheld device. A viewer may navigatea scene of a movie using one or more sensors of the computing device.The system may associate or map a position of a virtual camera at whichthe media content item is viewed to a physical position and/ororientation of the computing device. In some examples, the viewer mayview the media content item on the computing device itself. In someexamples, the viewer may view the media content item on a viewing devicethat is separate from the computing device, such as a television, avirtual reality head-mounted device, or other viewing device. Sensorsmay include an accelerometer, a gyroscope, a magnetometer, a depthsensor, a global positioning system sensor, or other appropriate sensorthat can provide signals indicating position and/or orientation.

The systems and techniques described above may utilize a server torender the images of media content items. For example, the images may berendered remotely by the server, and provided to a viewing device forpresentation. Navigation inputs including positioning information (e.g.,gesture input, sensor input, head orientation information, or otherinput) may be sent to the server to control which images are renderedand from which virtual camera viewing perspective the images arerendered. The server may include a cloud server of a cloud network. Insome embodiments, a computing device (e.g., a mobile phone, a tablet, ahead-mounted device, or other device) may send a signal with initialpositioning information and an associated position indicator to theserver. The server may use the initial positioning information to renderimages of the media content item from the perspective at which the userof the computing device is oriented or positioned. The server may sendthe rendered images back to the computing device with the associatedposition indicator. The computing device can use the position indicatorto determine the initial positioning information at which the images arerendered. The computing device can then check updated positioninginformation of the computing device, and can use the received associatedposition indicator, the initial positioning information, and the updatedpositioning information to modify the rendered image to shift theperspective of the rendered image to that of the updated positioninginformation.

According to at least one example of switching between different modesof a media content item, a computer-implemented method may be providedthat includes receiving, by the computing device while operating in acinematic mode, a set of images of the media content item, the set ofimages having been rendered by a cloud server different from thecomputing device. The set of images include a predefined cinematicperspective of a virtual camera within a virtual environment of themedia content item. The method further includes presenting, by thecomputing device while operating in the cinematic mode, the mediacontent item in a first format and in a passive manner in which usercontrol of the virtual camera within the virtual environment of themedia content item is not enabled. The method further includesreceiving, by the computing device, input corresponding to a usercommand to switch from operation in the cinematic mode to operation inan interactive mode. The method further includes switching, by thecomputing device, from operation in the cinematic mode to operation inthe interactive mode in which user control of the virtual camera withinthe virtual environment of the media content item is enabled and themedia content item is presented in a second format different from thefirst format. The method further includes receiving, by the computingdevice while operating in the interactive mode, input corresponding to anavigation command for controlling navigation of the virtual camerawithin the virtual environment. The input includes initial positioninginformation for the computing device. The method further includesassociating the initial positioning information with a positionindicator and storing the initial positioning information in associationwith the position indicator in a storage device. The method furtherincludes transmitting a signal corresponding to the navigation commandto the cloud server. The signal includes the initial positioninginformation and the position indicator. The method further includesreceiving image data from the cloud server. The image data includes theposition indicator and an image rendered by the cloud servercorresponding to the initial positioning information. The method furtherincludes determining updated positioning information for the computingdevice, and retrieving the initial positioning information from thestorage device based on the position indicator. The method furtherincludes modifying, by the computing device, the received image renderedby the cloud server based on the received position indicator, theretrieved initial positioning information, and the updated positioninginformation to generate an additional image corresponding to the updatedpositioning information. The method further includes presenting, by thecomputing device while operating in the interactive mode, the additionalimage corresponding to the updated positioning information.

In some embodiments, a computing device may be provided for switchingmodes associated with a media content item. The computing deviceincludes an input device for receiving, while the computing device isoperating in a cinematic mode, a set of images of the media contentitem, the set of images having been rendered by a cloud server differentfrom the computing device. The set of images include a predefinedcinematic perspective of a virtual camera within a virtual environmentof the media content item. The computing device further includes one ormore processors configurable to present, while the computing device isoperating in the cinematic mode, the media content item in a firstformat and in a passive manner in which user control of the virtualcamera within the virtual environment of the media content item is notenabled. The input device is configured to receive input correspondingto a user command to switch from operation in the cinematic mode tooperation in an interactive mode, and the one or more processors areconfigurable to switch from operation in the cinematic mode to operationin the interactive mode in which user control of the virtual camerawithin the virtual environment of the media content item is enabled andthe media content item is presented in a second format different fromthe first format. The input device is configured to receive, while thecomputing device is operating in the interactive mode, inputcorresponding to a navigation command for controlling navigation of thevirtual camera within the virtual environment. The input includesinitial positioning information for the computing device. The one ormore processors are configurable to associate the initial positioninginformation with a position indicator and store the initial positioninginformation in association with the position indicator in a storagedevice. The computing device further includes an output device fortransmitting a signal corresponding to the navigation command to thecloud server. The signal includes the initial positioning informationand the position indicator. The input device is configured to receiveimage data from the cloud server. The image data includes the positionindicator and an image rendered by the cloud server corresponding to theinitial positioning information. The one or more processors areconfigurable to determine updated positioning information for thecomputing device, retrieve the initial positioning information from thestorage device based on the position indicator, and modify the receivedimage rendered by the cloud server based on the received positionindicator, the retrieved initial positioning information, and theupdated positioning information to generate an additional imagecorresponding to the updated positioning information. The one or moreprocessors are further configurable to present, while the computingdevice is operating in the interactive mode, the additional imagecorresponding to the updated positioning information.

In some embodiments, a computer-readable memory storing a plurality ofinstructions executable by one or more processors may be provided. Theplurality of instructions comprise: instructions that cause the one ormore processors to receive, while the computing device is operating in acinematic mode, a set of images of the media content item, the set ofimages having been rendered by a cloud server different from thecomputing device and including a predefined cinematic perspective of avirtual camera within a virtual environment of the media content item;instructions that cause the one or more processors to present, while thecomputing device is operating in the cinematic mode, the media contentitem in a first format and in a passive manner in which user control ofthe virtual camera within the virtual environment of the media contentitem is not enabled; instructions that cause the one or more processorsto receive input corresponding to a user command to switch fromoperation in the cinematic mode to operation in an interactive mode;instructions that cause the one or more processors to switch fromoperation in the cinematic mode to operation in the interactive mode inwhich user control of the virtual camera within the virtual environmentof the media content item is enabled and the media content item ispresented in a second format different from the first format;instructions that cause the one or more processors to receive, while thecomputing device is operating in the interactive mode, inputcorresponding to a navigation command for controlling navigation of thevirtual camera within the virtual environment, wherein the inputincludes initial positioning information for the computing device;instructions that cause the one or more processors to associate theinitial positioning information with a position indicator; instructionsthat cause the one or more processors to store the initial positioninginformation in association with the position indicator in a storagedevice; instructions that cause the one or more processors to transmit asignal corresponding to the navigation command to the cloud server, thesignal including the initial positioning information and the positionindicator; instructions that cause the one or more processors to receiveimage data from the cloud server, the image data including the positionindicator and an image rendered by the cloud server corresponding to theinitial positioning information; instructions that cause the one or moreprocessors to determine updated positioning information for thecomputing device; instructions that cause the one or more processors toretrieve the initial positioning information from the storage devicebased on the position indicator; instructions that cause the one or moreprocessors to modify the received image rendered by the cloud serverbased on the received position indicator, the retrieved initialpositioning information, and the updated positioning information togenerate an additional image corresponding to the updated positioninginformation; and instructions that cause the one or more processors topresent, while the computing device is operating in the interactivemode, the additional image corresponding to the updated positioninginformation.

In some embodiments, the position indicator includes a time stamp, acolor, or a shape. In some embodiments, the method, system, andcomputer-readable memory described above may further include storing, inthe storage device, a plurality of sets of positioning information inassociation with corresponding position indicators, each set ofpositioning information being associated with a separate positionindicator in the storage device. The method, system, andcomputer-readable memory may further include identifying the positionindicator in the received image data. Retrieving the initial positioninginformation from the storage device based on the position indicator mayinclude identifying a set of positioning information from the pluralityof sets that is stored in association with the initial positioninginformation in the storage device.

In some embodiments, the received image is modified to compensate for adifference in positioning information between the initial positioninginformation and the updated positioning information.

In some embodiments, the media content item is automatically paused at afirst time of a timeline associated with the media content item when thecomputing device switches from operation in the cinematic mode tooperation in the interactive mode.

In some embodiments, the interactive mode allows control of a timelineof the media content item.

In some embodiments, the method, system, and computer-readable memorydescribed above may further include switching operation of the computingdevice from the interactive mode to the cinematic mode, wherein thevirtual camera returns to the predefined cinematic perspective from auser controlled perspective when the computing device is switched fromoperation in the interactive mode to operation in the cinematic mode.

In some embodiments, the method, system, and computer-readable memorydescribed above may further include receiving input corresponding toselection of a location bookmark, the location bookmark corresponding toa location within the virtual environment, transmitting a signalcorresponding to the location bookmark to the cloud server, andreceiving at least one image of the media content item from the cloudserver, the at least one image including a perspective of the virtualcamera at the location within the virtual environment based on thelocation bookmark. The method, system, and computer-readable memory mayfurther include presenting the at least one image of the media contentitem.

In some embodiments, the method, system, and computer-readable memorydescribed above may further include pausing the media content item whenthe computing device is switched from operation in the cinematic mode tooperation in the interactive mode, receiving input corresponding toselection of an object within the virtual environment, transmitting asignal corresponding to the selection of the object to the cloud server,and receiving at least one image of the media content item from thecloud server, the at least one image including a perspective of thevirtual camera from a point of view of the object. The method, system,and computer-readable memory may further include unpausing the mediacontent item to present the at least one image of the media contentitem.

In some embodiments, selection of the object includes moving the virtualcamera a threshold distance from the object.

According to at least one example of allowing a viewer to navigate avirtual environment of a media content item using a computing device, acomputer-implemented method may be provided that includes receiving, bythe computing device, a set of images of the virtual environment of themedia content item, the set of images having been rendered by a cloudserver different from the computing device. The method further includespresenting, by the computing device, the set of images of the virtualenvironment and receiving, by the computing device, a sensor input inresponse to movement of the computing device. The sensor inputcorresponding to a navigation command for controlling navigation of avirtual camera within the virtual environment. The sensor input isreceived from at least one of an accelerometer, a gyroscope, a depthsensor, or a global positioning system sensor of the computing device.The method further includes determining initial positioning informationbased on the sensor input, associating the initial positioninginformation with a position indicator, storing the initial positioninginformation in association with the position indicator in a storagedevice, and transmitting a signal corresponding to the navigationcommand to the cloud server. The signal includes the initial positioninginformation and the position indicator. The method further includesreceiving image data from the cloud server. The image data includes theposition indicator and an image rendered by the cloud servercorresponding to the initial positioning information. The method furtherincludes determining updated positioning information for the computingdevice, retrieving the initial positioning information from the storagedevice based on the position indicator, and modifying, by the computingdevice, the received image rendered by the cloud server based on thereceived position indicator, the retrieved initial positioninginformation, and the updated positioning information to generate anadditional image corresponding to the updated positioning information.The method further includes presenting, by the computing device, theadditional image corresponding to the updated positioning information.

In some embodiments, a computing device may be provided for navigating avirtual environment of a media content item. The computing deviceincludes an input device for receiving a set of images of the virtualenvironment of the media content item, the set of images having beenrendered by a cloud server different from the computing device. Thecomputing device further includes one or more processors configurable topresent the set of images of the virtual environment. The input deviceis configured to receive a sensor input in response to movement of thecomputing device. The sensor input corresponds to a navigation commandfor controlling navigation of a virtual camera within the virtualenvironment. The sensor input is received from at least one of anaccelerometer, a gyroscope, a depth sensor, or a global positioningsystem sensor of the computing device. The one or more processors areconfigurable to determine initial positioning information based on thesensor input, associate the initial positioning information with aposition indicator, and store the initial positioning information inassociation with the position indicator in a storage device. Thecomputing device further includes an output device for transmitting asignal corresponding to the navigation command to the cloud server. Thesignal includes the initial positioning information and the positionindicator. The input device is configured to receive image data from thecloud server. The image data includes the position indicator and animage rendered by the cloud server corresponding to the initialpositioning information. The one or more processors are configurable todetermine updated positioning information for the computing device,retrieve the initial positioning information from the storage devicebased on the position indicator, and modify the received image renderedby the cloud server based on the received position indicator, theretrieved initial positioning information, and the updated positioninginformation to generate an additional image corresponding to the updatedpositioning information. The one or more processors are furtherconfigurable to present the additional image corresponding to theupdated positioning information.

In some embodiments, a computer-readable memory storing a plurality ofinstructions executable by one or more processors may be provided. Theplurality of instructions comprise: instructions that cause the one ormore processors to receiving a set of images of the virtual environmentof the media content item, the set of images having been rendered by acloud server different from the computing device; instructions thatcause the one or more processors to present the set of images of thevirtual environment; instructions that cause the one or more processorsto receive a sensor input in response to movement of the computingdevice, the sensor input corresponding to a navigation command forcontrolling navigation of a virtual camera within the virtualenvironment, wherein the sensor input is received from at least one ofan accelerometer, a gyroscope, a depth sensor, or a global positioningsystem sensor of the computing device; instructions that cause the oneor more processors to determine initial positioning information based onthe sensor input; instructions that cause the one or more processors toassociate the initial positioning information with a position indicator;instructions that cause the one or more processors to store the initialpositioning information in association with the position indicator in astorage device; instructions that cause the one or more processors totransmit a signal corresponding to the navigation command to the cloudserver, the signal including the initial positioning information and theposition indicator; instructions that cause the one or more processorsto receive image data from the cloud server, the image data includingthe position indicator and an image rendered by the cloud servercorresponding to the initial positioning information; instructions thatcause the one or more processors to determine updated positioninginformation for the computing device; instructions that cause the one ormore processors to retrieve the initial positioning information from thestorage device based on the position indicator; instructions that causethe one or more processors to modify the received image rendered by thecloud server based on the received position indicator, the retrievedinitial positioning information, and the updated positioning informationto generate an additional image corresponding to the updated positioninginformation; and instructions that cause the one or more processors topresenting the additional image corresponding to the updated positioninginformation.

In some embodiments, the method, system, and computer-readable memorydescribed above for navigating a virtual environment may further includestoring, in the storage device, a plurality of sets of positioninginformation in association with corresponding position indicators. Eachset of positioning information is associated with a separate positionindicator in the storage device. The method, system, andcomputer-readable memory may further include identifying the positionindicator in the received image data. Retrieving the initial positioninginformation from the storage device based on the position indicator mayinclude identifying a set of positioning information from the pluralityof sets that is stored in association with the initial positioninginformation in the storage device.

In some embodiments, the received image is modified to compensate for adifference in positioning information between the initial positioninginformation and the updated positioning information.

In some embodiments, a position of the virtual camera is mapped to aphysical position and orientation of the computing device using thesensor input.

In some embodiments, the position indicator includes a time stamp, acolor, or a shape.

This summary is not intended to identify key or essential features ofthe claimed subject matter, nor is it intended to be used in isolationto determine the scope of the claimed subject matter. The subject mattershould be understood by reference to appropriate portions of the entirespecification of this patent, any or all drawings, and each claim.

The foregoing, together with other features and embodiments, will bedescribed in more detail below in the following specification, claims,and accompanying drawings.

BRIEF DESCRIPTION OF DRAWINGS

Illustrative embodiments of the present invention are described indetail below with reference to the following drawing figures:

FIG. 1 is a block diagram illustrating an example of a system forremotely rendering images of a media content item at a server.

FIG. 2 illustrates an example of a system for presenting a media contentitem.

FIG. 3 illustrates another example of a system for presenting a mediacontent item.

FIG. 4 illustrates another example of a system for presenting a mediacontent item.

FIG. 5A and FIG. 5B illustrate another example of a system forpresenting a media content item.

FIG. 6 illustrates an example of a media content item presented in acinematic mode.

FIG. 7 illustrates an example of a media content item presented in aninteractive mode.

FIG. 8 illustrates another example of a media content item presented inan interactive mode.

FIG. 9 is a block diagram illustrating an example of a computing devicefor use in sending information to a server for remotely rendering imagesof a media content item.

FIG. 10 is a block diagram illustrating an example of a server forremotely rendering images of a media content item.

FIG. 11A and FIG. 11B illustrate a flow chart of a process for switchingmodes associated with a media content item displayed on a computingdevice.

FIG. 12A and FIG. 12B illustrate a flow chart of a process fornavigating a virtual environment of a media content item using acomputing device.

FIG. 13 shows an example of a computer system that may be used invarious embodiments of the present invention.

DETAILED DESCRIPTION

In the following description, for the purposes of explanation, specificdetails are set forth in order to provide a thorough understanding ofembodiments of the invention. However, it will be apparent that variousembodiments may be practiced without these specific details. The figuresand description are not intended to be restrictive.

The ensuing description provides exemplary embodiments only, and is notintended to limit the scope, applicability, or configuration of thedisclosure. Rather, the ensuing description of the exemplary embodimentswill provide those skilled in the art with an enabling description forimplementing an exemplary embodiment. It should be understood thatvarious changes may be made in the function and arrangement of elementswithout departing from the spirit and scope of the invention as setforth in the appended claims.

Many devices and systems allow media content to be processed and outputfor consumption. Media content (e.g., videos, video games, or othermedia) includes large amounts of data that must be stored and processedto render for display. Furthermore, viewers of media content desiremedia with the utmost quality and with various interactive options,leading to an even larger amount of data. The amount of storage andprocessing required to render frames of media content is a heavy burdenfor consumer devices. Embodiments of the present disclosure includetechniques and systems that provide various interactive experienceoptions to viewers while allowing the content to be remotely rendered. Aviewer of media content may also be referred to as a user. For example,a user of a computing device (or other device) may view media content onthe computing device (or on the other device).

In some embodiments, an interactive content system can provide viewerswith media content. For example, FIG. 1 illustrates an example of asystem 100 that can remotely render images of a media content item 110.The system 100 may include a server 108 (e.g., one or more servercomputers) that is configured to and that may communicate with, providecontent to, and/or control one or more interactive devices. The one ormore interactive devices may include a computing device 102, ahead-mounted device 104, a display device 112, or other suitableinteractive device. Rendering the media content item 110 in the server108 compensates for the limited computational power of interactivedevices. While embodiments described herein describe the media contentitem 110 being rendered by the server 108, one of ordinary skill in theart will appreciate that, in some embodiments, the media content item110 may be rendered in whole or in part by an interactive device. Asdescribed in more detail below, the media content item 110 may includeinteractive serial content (e.g., a movie, a television show, a videogame, or the like) that can be presented in one or more modes. Contentsof the media content item 110 may include various digital or virtualassets or objects (e.g., movie characters, virtual objects, or any otherasset or object) as well as one or more backgrounds, such as a virtualenvironment depicting a representation of a physical environment.

The server 108 may include a cloud network computer that is part of acloud network located remotely from the interactive devices. The cloudnetwork may include one or more cloud infrastructure systems thatprovide cloud services. A cloud infrastructure system may, for example,be operated by a service provider. In some aspects, services provided bythe cloud network may include a host of services that are made availableto users of the cloud infrastructure system on demand, such as remoterendering of media content. Services provided by the cloudinfrastructure system can dynamically scale to meet the needs of itsusers. The cloud network may comprise one or more computers, servers,and/or systems, including the server 108. In some embodiments, thecomputers, servers, and/or systems making up the cloud network aredifferent from a customer's on-premises computers, servers, and/orsystems. For example, the cloud network may host an application, and auser or customer may order and use the application via a communicationnetwork (e.g., network 106).

In some examples, the cloud network may host a Network AddressTranslation (NAT) Traversal application to establish a secure connectionbetween a service provider of the cloud network and one or more of theinteractive devices, such as computing device 102, head-mounted device104, or display device 112. A separate secure Transmission ControlProtocol (TCP) connection may be established by each interactive devicefor communicating between each interactive device and the server 108 (orother server) of the cloud network. In some embodiments, each secureconnection may be kept open for an indefinite period of time so that thecloud network can initiate communications with each respectiveinteractive device at any time. Various protocols may be used toestablish a secure connection between each network device and the server108, including Session Traversal Utilities for NAT (STUN), TraversalUsing Relay NAT (TURN), Interactive Connectivity Establishment (ICE), acombination thereof, or any other appropriate NAT traversal protocol.

In some cases, communications between the cloud network and interactivedevices may be supported using other types of communication protocols.Such protocols may include a Hypertext Transfer Protocol (HTTP)protocol, a Hypertext Transfer Protocol Secure (HTTPS) protocol, orother suitable communication protocol. In certain embodiments, the cloudnetwork may include a suite of applications, middleware, and databaseservice offerings that are delivered to a customer in a self-service,subscription-based, elastically scalable, reliable, highly available,and secure manner.

In some examples, an interactive device may include a computing device102. The computing device 102 may include a mobile phone, a tabletdevice, a laptop computer, a television or other display device, adigital video recording device, a set-top box device, or any othersuitable computing device. In some examples, an interactive device mayinclude a head-mounted device 104. For example, the head-mounted device104 may include a head-mounted virtual reality device, such as virtualreality goggles or glasses. In another example, the head-mounted device104 may include three-dimensional glasses. In some examples, aninteractive device may include a display device 112. For example, thedisplay device 112 may include a television, a desktop or laptopcomputer, an immersion system or cave, or other suitable display device.

The server 108 may receive a request from an interactive device (e.g.,computing device 102, head-mounted device 104, or display device 112) toload a media content item 110 onto the requesting interactive device oranother interactive device. In some examples, as described in moredetail below, the request may be sent by the same interactive devicethat will display the media content item 110. For example, the computingdevice 102 may display the media content item and may also allow aviewer or user to interact with the displayed media content item. Inother examples, the request may be sent by a different interactivedevice than that which will display the media content item 110. Forexample, the computing device 102 may be used to interact with orcontrol a media content item that is displayed on another interactivedevice, such as the head-mounted device 104 or the display device 112.Accordingly, the head-mounted device 104 and the display device 112 areoptional in the system 100, as indicated by the dotted lines of therespective blocks displayed in FIG. 1. Various examples of systemconfigurations with interactive devices are described below with respectto FIGS. 2, 3, 4, 5A, and 5B.

The request for the media content item 110 may be transmitted using acommunications link over a network 106. The communications link mayinclude a signal transmitted using the network 106, which may include awireless network, a wired network, or a combination of a wired andwireless network. A wireless network may include any wireless interfaceor combination of wireless interfaces and may include any suitablewireless network (e.g., the Internet or other wide area network, apacket-based network, a WiFi™ network, a radio frequency (RF) network,an ultra-wideband (UWB) network, a WiFi-Direct network, a cellularnetwork, a Long-Term Evolution (LTE) network, a WiMax™ network, or thelike). A wired network may include any wired interface (e.g., fiber,ethernet, powerline ethernet, ethernet over coaxial cable, digitalsignal line (DSL), or the like). The wired and/or wireless networksmaking up the network 106 may be implemented using various equipment,such as one or more base stations, routers, access points, bridges,gateways, switches, or the like.

Upon receiving the request, the server 108 may provide the content tothe interactive device (or another interactive device) by rendering theimages of the media content item and sending the rendered images to theinteractive device. The server 108 may include hardware and softwareimplementing a rendering algorithm for rendering images of the mediacontent item 110. The rendering algorithm may utilize one or more scenefiles that contain objects in a defined language or data structure. Forexample, the scene file may include a description of the virtual scenethat includes geometries, viewpoints, textures, lighting, and shadinginformation of different virtual environments, virtual backgrounds, andvirtual objects in the scene. Any suitable rendering algorithm may beused to process the scene file to render the images of the media contentitem 110. In some examples, a rendering algorithm may use one or more ofrasterization techniques, ray casting techniques, ray tracingtechniques, radiosity techniques, or other suitable techniques forrendering an image. In one example, the rendering algorithm used by theserver 108 may include rasterization with deferred shading and dynamicglobal illumination. In some embodiments, the server 108 may include agraphics processing unit (GPU) in addition to a central processing unit(CPU) for rendering the images of the media content item 110.

In some embodiments, the server 108 can stream the images of the mediacontent item 110 as the images are rendered. In some embodiments, thecomputing device 202 can request certain portions of the media contentitem 110, in which case the server 108 may send only a portion of themedia content item 110. Once the rendered images of the media contentitem 110 are received, the interactive device may present or display theimages to a viewer. In some alternative embodiments, an interactivedevice may be provided with information usable by the interactive deviceto render the images of the content itself.

FIG. 2 illustrates one example of a system 200 for presenting the mediacontent item 110. The computing device 202 can send a request over thenetwork 106 to the server 108 requesting the media content item 110.Similar to the computing device 102, the computing device 202 mayinclude mobile phone, a tablet device, a laptop computer, a televisionor other display device, a digital video recording device, a set-top boxdevice, or any other suitable computing device. In some embodiments, theserver 108 renders the images of the media content item 110 uponreceiving the request. In other embodiments, the images of the mediacontent item 110 may be rendered prior to receiving the request. Inresponse to the request, the server 108 sends the rendered images of themedia content item 110 to the computing device 202 over the network 106.The computing device 202 then receives the media content item 110rendered by the server 108. Once one or more of the images of the mediacontent item 110 are received, the computing device 202 can beginpresenting the media content item 110.

In the example of FIG. 2, the computing device 202 also allows theviewer to interact with the displayed media content item 110. Using thesystem configuration of system 200, a request for a media content item110 is sent by the same interactive device that displays the mediacontent item 110 and that allows the viewer to interact with the mediacontent item 110.

In other examples, requests for a media content item 110, and control ofthe media content item 110, may be implemented by a differentinteractive device than that which displays the media content item 110.For example, FIG. 3 shows another example of a system 300 for presentingthe media content item 110. The system 300 includes a computing device302 and a display device 304. The computing device 302 may includemobile phone, a tablet device, a laptop computer, a digital videorecording device, a set-top box device, or any other suitable computingdevice. The display device 304 may include a television, a desktop orlaptop computer, or other suitable display device.

The computing device 302 may be used to control the media content item110, while the display device 304 may display the media content item110. For example, the computing device 302 can be used to request themedia content item 110 (or portions thereof) from the server 108 overthe network 106. The server 108 may send rendered images of the mediacontent item 110 to the display device 304 over the network 106. Thecomputing device 302 can also be used to interact with the media contentitem 110. The computing device 302 may send commands to the server 108over the network 106 in order to interact with the media content item110, as described in more detail below. In some embodiments, both thecomputing device 302 and the display device 304 may be used to requestor to interact with the media content item 110.

In some embodiments, a user of the computing device 302 may view themedia content item 110 on the computing device 302. At a later point intime, the user may switch from viewing the media content item 110 on thecomputing device 302 to viewing the media content item 110 on thedisplay device 304. For example, a player application executed on thecomputing device 302 may send a control signal to a player applicationexecuted on the display device 304. The control signal may instruct theplayer device of the display device 304 to begin presenting images ofthe media content item 110 rendered by the server 108. In some examples,the computing device 302 or the display device 304 may send a message tothe server 108 instructing the server 108 to begin sending renderedimages to the display device 304. In other examples, the computingdevice 302 may receive rendered images from the server 108. Thecomputing device 302 may then send the rendered images to the displaydevice 304. The computing device 302 can be used to control features ofthe media content item 110 presented by the display device 304.

FIG. 4 shows yet another example of a system 400 for presenting themedia content item 110. The system 400 includes a computing device 402and a head-mounted device 404. The computing device 402 may includemobile phone, a tablet device, a laptop computer, a digital videorecording device, a set-top box device, or any other suitable computingdevice. The head-mounted device 404 may include a head-mounted virtualreality device (e.g., virtual reality goggles or glasses),three-dimensional glasses, or other head-mounted device.

The computing device 402 may be used to control the media content item110, and the head-mounted device 404 may display the media content item110 (as depicted by view 406). For example, head-mounted virtual realitygoggles may be used to convey a feeling that the viewer is immersed in adisplayed environment. A viewer may operate the computing device 402 torequest the media content item 110 (or portions thereof) from the server108 over the network 106. The server 108 may send rendered images of themedia content item 110 to the head-mounted device 404 over the network106.

The computing device 402 can also be used to interact with the mediacontent item 110 displayed using the head-mounted device 404. Thecomputing device 402 may send commands to the server 108 over thenetwork 106 in order to interact with the media content item 110, asdescribed in more detail below. In some embodiments, both the computingdevice 402 and the head-mounted device 404 may be used to request or tointeract with the media content item 110.

In some embodiments, a user of the computing device 402 may view themedia content item 110 on the computing device 402. The user may switchfrom viewing the media content item 110 on the computing device 402 toviewing the media content item 110 on the head-mounted device 404. Forexample, a player application executed on the computing device 402 maysend a control signal to a player application executed on thehead-mounted device 404. The control signal may instruct the playerdevice of the head-mounted device 404 to begin presenting images of themedia content item 110 rendered by the server 108. In some examples, thecomputing device 402 or the head-mounted device 404 may send a messageto the server 108 instructing the server 108 to begin sending renderedimages to the head-mounted device 404. In other examples, the computingdevice 402 may receive rendered images from the server 108, and may sendthe rendered images to the head-mounted device 404. The computing device402 can be used to control features of the media content item 110presented by the head-mounted device 404.

FIG. 5A and FIG. 5B illustrate another example of a system 500 forpresenting the media content item 110. The system 500 may be referred toas an immersion system. The system 500 includes a computing device 502and a server 108 that can communicate and/or control one or more displaydevices 506, 508, 510, 512, 514. The display devices 506, 508, 510, 512,514 may be configured to and may project one or more images of the mediacontent item 110. In one aspect, the display devices 506, 508, 510, 512,514 may partially or wholly surround an area 504. While five displaydevices are shown in FIG. 5A and FIG. 5B, one of ordinary skill in theart will appreciate that the system 500 may include more or fewerdisplay devices. For example, a group of display devices may span eachwall of the area 504 to completely surround the area 504 and any personslocated within the area 504. As another example, a group of displaydevices may partially surround the area 504 by creating two walls aroundthe area 504. As still another example, a group of display devices maypartially surround the area 504 by creating three walls around the area504. In some embodiments, a group of display devices may additionally beconfigured to span a floor of the area 504. In one aspect, the displaydevices may also generate three-dimensional images (e.g., holograms) ofassets, objects, or backgrounds of the media content item 110 such thata viewer is able to perceive depth in the assets, objects, orbackgrounds.

In some examples, the system 500 may include a set of projector screens516, 518, 520, 522, 524 that partially or fully surround the area 504(e.g., create one or more walls surrounding the area 504). Each of theset of projector screens may be associated with one or more displaydevices positioned behind the screens to generate images on the screens.For example, display device 506 may project images onto screen 518,display device 508 may project images onto screen 516, display device510 may project images onto screen 522, display device 512 may projectimages onto screen 520, and display device 514 may project images ontoscreen 524. The screen 524 may be placed on the floor of the area 504.The display device 514 may be positioned above or overhead of the area504 so that images generated by the display device 514 can be projectedonto the screen 524 positioned on the floor of the area 504. While FIG.and FIG. 5B illustratively show five screens and their respectivedisplay devices surrounding an area 504, one of ordinary skill in theart will appreciate that other configurations may be implemented.

In one aspect, images of the media content item 110 presented by thedisplay devices 506, 508, 510, 512, 514 may be generated in real orsubstantially real-time by the server 108. The images may be presentedin a stereo format such that a user wearing three-dimensional glasses(e.g., three-dimensional (3D) shutter glasses) may perceivethree-dimensional assets or holograms from the images.

The system may further include one or more sensors located in the area504. The sensors may include, for example, cameras, depth sensors,infra-red sensors, light sensors, or other suitable sensors. Suchsensors may be used to track the movement and positioning of a userwithin the area 504 surrounded by the display devices 506, 508, 510,512, 514 or of others outside of the area 504.

In some examples, the system 500 may establish a communication link withone or more interactive devices, such as the computing device 502, inproximity to the system 500. For example, the system may establish aBluetooth™ link, a Zigbee™ link, or other communication link with thecomputing device 502 located within the area 504. Followingestablishment of the communication link, the system 500 may receive aselection of a particular item of content to present to the user of thecomputing device 102. The content may be, for example, the media contentitem 110 or other item of content.

Upon receiving the selection, the server 108 may retrieve informationregarding the media content item 110 and may render the images of themedia content item 110. The server 108 may send the images of the mediacontent item 110 to the display devices 506, 508, 510, 512, 514. In someembodiments, each display device 506, 508, 510, 512, 514 may be assignedto generate a particular portion of the media content item 110 (e.g.,certain assets, objects, and/or environments associated with thecontent). In some embodiments, the computing device 502 may provideheight information for a particular user. Using the height information,the server 108 may adjust the height of assets or objects rendered inimages of the media content item 110. For example, if a particular userwere 6'5, the server 108 may adjust a particular character in a movie toalso be 6'5. In one aspect, assets may be downloaded from theinteractive device, from local storage of the system, or from arepository available over the Internet.

The system 500 may be used in several different applications. Forexample, an actor may use the immersive experience provided by thesystem 500 to aid in his or her acting performance (e.g., maintain eyelevel with a digital character). As another example, the immersiveexperience may be used by a movie viewer to be immersed within acustomized movie based on the movie viewer's personal preferences using,for example, one or more of the interactive options described below.Illustratively, the user may prefer that a particular movie occur withina beach environment as opposed to a mountainous environment. As yetanother example, a video game user may control a 3D holographiccharacter within an immersive environment and interact with other assetsin the immersive environment.

As described in more detail below with respect to FIG. 9 and FIG. 10, acomputing device (e.g., computing device 102, 202, 302, 402, or 502), ahead-mounted device (e.g., head-mounted device 104 or 404), or thecomputing device and head-mounted device working in conjunction maydetect positioning information corresponding to a position and/ororientation of the viewer at a given point in time while watching themedia content item 110. The positioning information may be used tocontrol aspects of the media content item 110.

The media content item 110 can be presented and controlled using any ofthe configurations shown in FIG. 1-FIG. 5B. As previously described, themedia content item 110 may include interactive serial content, such as amovie, a television show, a video game, or the like. The media contentitem 110 may also be presented using different modes. The differentmodes may include a cinematic mode and an interactive mode. Thecinematic mode includes serially presenting the media content item 110and does not allow user interaction with the media content item 110. Themedia content item 110 may be switched to an interactive mode during anypoint of the media content item 110. While in the interactive mode, aviewer or user can interact with various aspects of the media contentitem 110.

A computing device (e.g., computing device 102, 202, 302, 402, or 502)can operate in a cinematic and an interactive mode to switch the mediacontent item 110 between the different modes. The media content item 110contains information for the different modes, and a video playerapplication being executed by the computing device switches betweenoperation in interactive mode and cinematic mode. The media content item110 may include a computer file containing camera information for thecinematic mode and also scene data necessary to produce the images ofthe interactive mode. For example, the computer file comprising themedia content item 110 contains scene data (e.g., three-dimensionalscene data) that is to be rendered into images viewable by the viewer oruser. The images may be two-dimensional images or, in some embodiments,may be three-dimensional images. The computer file further includes aspecific track (which may be referred to as a “director track”)specifying predefined virtual camera positions that make up thecinematic mode of the media content item 110. A video player applicationinstalled on the computing device can load the computer file forplayback to the viewer or user. When the video player application isoperating in the cinematic mode, the video player application sends oneor more signals to a rendering engine (e.g., a cloud-based renderingengine of the server 108, such as the rendering engine 1004 describedbelow) instructing the rendering engine to render the media content item110 using the director track. When the video player application receivesinput instructing it to operate in the interactive mode, the videoplayer application allows the user to control the position of aninteractive virtual camera. A user may provide input to move the virtualcamera to one or more camera positions and/or orientations. When theinput is received from the user, the video player application generatescontrol information corresponding to the one or more camera positionsand/or orientations. The video player application then sends signalswith the control information to the rendering engine. In one example,the video player application may send control information with thephysical position and orientation of the computing device to the server.In another example, the video player application may receive gestureinput, and may determine a position and orientation based on the gestureinput. The computing device may then send control information with thedetermined position and orientation to the server. The rendering enginecan use the control information to render scenes from the camerapositions and/or orientations based on the control information ratherthan the director track. For example, the rendering engine may map thephysical position and orientation to the virtual camera position andorientation. The rendered scenes can be sent to the computing device(and/or to a head-mounted device or display device).

In some aspects, the media content item 110 includes a timeline overwhich multiple, simultaneous story threads progress. A story thread, asused herein, may refer to logical groups of scripted interactionsbetween virtual objects, where each group of scripted interactions isassociated with predefined virtual camera orientations or perspectives(which may be referred to as one or more cinematic perspectives). Insome embodiments, the media content item 110 may further includetwo-dimensional (2D) and/or three-dimensional (3D) virtual scenes inwhich the story threads occur. The 2D and 3D virtual scenes are usablefor rendering video in real-time at interactive frame rates forpresentation to viewers.

During initial presentation to a viewer, the media content item 110 maybe presented in the cinematic mode. FIG. 6 illustrates an example of themedia content item 110 presented in cinematic mode. When presented incinematic mode, a pre-selected primary story thread for the mediacontent item 110 is presented by rendering the 2D and/or 3D virtualscenes from a perspective of a virtual camera at the various predefinedvirtual camera orientations for the primary story thread. During thisinitial presentation, the primary story thread is presented in acinematic, non-interactive mode. Thus, the viewer has no control overthe perspectives from which the content is presented or over displayedassets or objects, such as characters 602 and 604. In some embodiments,the media content item 110 is presented in a default format andresolution while in the cinematic mode. As the primary story threadprogresses along the timeline, the server 108 keeps track of andprocesses multiple non-primary story threads simultaneously over thetimeline. The non-primary story threads are non-viewable by the viewerwhen the media content item 110 is in the cinematic mode.

At any point during the initial presentation, the viewer may specifythat he or she wishes to interact with the media content item 110 using,for example, the computing device 102. In response, the server 108switches the media content item 110 to an interactive mode forpresentation. FIG. 7 illustrates an example of the media content item110 presented in interactive mode. In some instances, the server 108 mayrender the images of the media content item 110 using a different formatand resolution from the default format and resolution used for thecinematic mode. For example, the media content item 110 may be presentedusing a different (e.g., higher or lower) frame rate, resolution, aspectratio, or other format when in the cinematic mode than when in theinteractive mode. In one illustrative example, the media content item110 may be played back in the cinematic mode at 24 frames per second,and can be played back in the interactive mode at 60 frames per second.In some examples of using different formats for the cinematic andinteractive modes, the server 108 may render images without theletterbox bars 606 and 608 when the media content item 110 is presentedby the computing device 102 in the interactive mode. For example, incinematic mode, the top and bottom of the image can be masked (e.g.,using a crop mask) to give the media content item 110 the appearance ofa widescreen movie, but in the interactive mode the masking may not beused.

In some instances, when switching from cinematic to interactive mode,the server 108 may automatically pause or stop the progression of thestory threads over the timeline. The viewer may cause the media contentitem 110 to continue over the timeline by selecting the play icon 710.In some instances, the media content item 110 may continue to progressalong the timeline when switched from cinematic to interactive mode. Theviewer may later pause the media content item 110 by selecting a pauseicon 708. The viewer may interact with assets or objects and with theenvironment while the media content item 110 is paused or while themedia content item 110 progresses along the timeline. In someembodiments, images of the media content item 110 (while in interactivemode) may display a timeline bar 702 representing the timeline. Theviewer may progress a timing control icon 704 along the timeline to moveto certain scenes along the timeline of the media content item 110.

While the media content item 110 is paused or progressing along thetimeline, the viewer may navigate through a virtual environment of themedia content item 110 by moving a virtual camera through the virtualenvironment. The viewer may change the perspective of the virtual camerato modify the perspective at which the media content item is presented.By allowing a viewer to manipulate the virtual camera perspective, thesystem 100 can simulate the viewer navigating through the virtualenvironment. In some examples, the viewer may discover other storythreads of the media content item 110 other than the primary storythread that progresses along the timeline in the cinematic mode. Forexample, the viewer may discover one or more of the multiple non-primarystory threads that are non-viewable when the media content item 110 isin the cinematic mode. The viewer may discover the previously hiddenstory threads by moving the virtual camera so that certain assets orobjects associated with the hidden story threads are viewable from thevirtual camera. Any discovered story threads may be added to a list ofstory threads for later access for viewing. Location bookmarksassociated with the discovered story threads may also be placed on ascene map with location bookmarks (discussed below).

In some examples, the viewer may perform certain gestures using thecomputing device 102 to change the perspective of the virtual camera.The gestures may be performed using an interface of the computing device102, for example using a touchscreen, a touchpad, a gesture-recognitiondevice (e.g., a camera, depth sensor, or other device), or otherinterface. A gesture input may be interpreted as a navigation command tomodify the virtual camera perspective. The gestures may be sent bycomputing device 102 to the server 108 over the network 106. The server108 can then render new or updated images of the media content item 110to change the virtual camera perspective based on the navigationcommands that correspond to the received gestures. Any number ofgestures may be used to change the perspective of the virtual camera.For example, a viewer may move a single finger up and down to cause thevirtual camera perspective to angle up (e.g., to view a ceiling in abuilding) and to cause the virtual camera perspective to angle down(e.g., to view a floor in a building), respectively. As another exampleof a gesture, the viewer may move two fingers in any direction to causethe virtual camera perspective to crane in the respective directionwithout angling the virtual camera perspective. As yet another exampleof a gesture, the viewer may perform a pinching gesture, in which case apinch of two fingers together may cause the virtual camera perspectiveto move forward in space and a spreading of two fingers apart may causethe virtual camera perspective to move backwards in space. One ofordinary skill in the art will appreciate that any other gesture orcombination of gestures may be used to manipulate a viewing perspectiveof a virtual camera within the environment of the media content item110.

In some examples, the viewer may access a scene map with locationbookmarks. For example, while navigating through the virtual environment(e.g., using gestures to change the virtual camera perspective), theviewer may bookmark one or more locations within the environment tocreate one or more location bookmarks. The viewer may, for example,select a bookmark icon 706 in order to bookmark the location that theviewer is viewing when the bookmark icon 706 is selected. The viewer maylater select a location bookmark (e.g., from a displayed list oflocation bookmarks) to return to a location that corresponds to theselected bookmark. When a location bookmark is selected, a viewingperspective of the virtual camera may be changed to the location thatcorresponds to the location bookmark.

In some examples, the viewer may move the virtual camera by moving thecomputing device 102. In such examples, the computing device 102 may bea handheld device that includes one or more physical sensors. The viewermay view the media content item 110 on the computing device 102 (asshown in FIG. 2), or on a separate device (as shown in any of theexamples of FIG. 3-FIG. 5B). Physical sensors of the computing device102 may include an accelerometer, a gyroscope, a magnetometer, a depthsensor, a global positioning system (GPS) sensor, or other appropriatesensor that can provide signals indicating position and/or orientation.Sensor input from one or more of the sensors may be used to determine aposition and/or orientation of the virtual camera. A sensor input may beinterpreted as a navigation command to modify the virtual cameraperspective. The sensor input may be sent by computing device 102 to theserver 108 over the network 106. The server 108 can then manipulate theimages to change the virtual camera perspective based on the navigationcommands that correspond to the received sensor input. In oneembodiment, as images of the media content item 110 are being presented,the sever 108 may adjust the perspective of the virtual camera in theimages based on a navigation command corresponding to the location andmovement of the computing device 502. For example, if the computingdevice 502 (by virtue of the movement of its user) faces or movestowards a certain direction (as indicated by global positioning system(GPS) sensor, accelerometer, gyroscope, a magnetometer, or other sensorinformation from the computing device 502), a viewpoint of the virtualenvironment in a scene of the media content item 110 may changeaccordingly.

In some embodiments, the server 108 may associate or map a position ofthe virtual camera with a physical position and/or orientation of thecomputing device 102, as determined using the sensor input. For example,when a user causes the computing device 102 and the media content item110 to switch to the interactive mode, movement of the computing device102 in the physical world is mapped to movement through the virtualenvironment of the media content item 110. In some examples, thecomputing device 102 sends its physical position and orientation to theserver 108, and the server 108 maps the physical position andorientation to the virtual camera position and orientation. In oneexample, a physical position and orientation of the computing device 102at a first point in time is treated as the origin. As the simulatedmovement through the virtual environment continues in time, differencesin position and/or orientation between the origin position andorientation at the first point in time and later positions and/ororientations are used to translate and rotate the virtual camera. In oneembodiment, a physical camera of the computing device 102 may capture animage of a stationary, physical object that is directly ahead of thecomputing device 102. The computing device 102 may map the image of thephysical object with a true north direction of the virtual environment.Thereafter, depending on where the physical object appears in subsequentimages, the position of the virtual camera may be moved. For example, ifin a subsequent image, the physical object appears on the right side ofthe image (rather than in the middle of the image when used formapping), then the virtual camera may be moved accordingly in thewestward direction in the virtual environment. In another embodiment, adepth sensor of the computing device 102 may detect the depths ofsurfaces (e.g., a wall) and/or other objects in the vicinity of thecomputing device 102. The computing device 102 may map the detecteddepths of the surfaces and/or objects with particular directions of thevirtual environment. Thereafter, depending on how the later detecteddepths of the surfaces and/or objects change, the position of thevirtual camera may be moved in certain directions within the virtualenvironment. For instance, if a physical wall associated with a northdirection in the virtual environment is detected to have a shallowerdepth than in the past relative to the computing device 102 insubsequent depth sensor readings, then the position of the virtualcamera may be moved to the north in the virtual environment. Such amovement may be performed since the shallower depth of the wallindicates that the computing device 102 has moved closer to the wall.The distance that the virtual camera may be moved in the virtualenvironment may be based on the physical change in depth of the wallrelative to the computing device 102.

In some instances, the server 108 may perform a direct associationbetween the virtual camera and the current physical position and/ororientation of the computing device 102. In such instances, even if thecomputing device 102 is physically facing down and the virtual camera isfacing up in the virtual environment or scene of the media content item110, the mapping would be maintained. In other instances, the server 108may perform an association between the virtual camera and the currentphysical position and/or orientation of the computing device 102 basedon the virtual scene and the physical environment in which the viewer islocated. Thus, if the computing device 102 is facing upwards in thephysical world, the virtual camera may also face upwards in the virtualscene. In one example, a scene of the media content item 110 may displaya straight ahead virtual camera perspective. The viewer may rotate thecomputing device 102 to the left, causing one or more of the physicalsensors to produce a sensor input that can be sent to the server 108using one or more signals. As a result, the server 108 may presentimages of the media content item 110 with the virtual camera rotating tothe left and stopping at a perspective showing the left side of anenvironment of the scene. While the viewer rotates the computing device102, the media content item 110 may continue to be presented seriallyor, if paused, may remain paused.

In one aspect, based on the movement of the computing device 102, asdetected by the physical sensors of the computing device 102, thevirtual camera may be moved in the virtual environment. For instance,the server 108 may receive one or more signals corresponding to one ormore sensor inputs, and may identify changes in camera images, depthinformation readings, gyroscope readings, accelerometer readings,magnetometer readings, GPS readings, or other sensor readings, todetermine movement of the computing device 102. For example, a depthsensor of the computing device 102 may generate a depth sensor inputwith depth sensor information indicating a depth of a particular objectlocated in the viewer's physical environment is a certain distance fromthe computing device 102. The computing device 102 may send a signalcorresponding to the depth sensor input to the server 108. The depthinformation may indicate that the particular object in the physicalenvironment is now closer in distance relative to the computing device102 relative to a prior depth sensor input reading. Based on the updateddepth sensor input reading, the server 108 may determine that thecomputing device 102 has moved forward three feet. The server 108 maythen move the position of the virtual camera in the virtual environmentor scene of the media content item 110 an equivalent of three feet inthe virtual environment. In this way, a viewer may navigate through thevirtual environment by moving and/or orientating his or her handhelddevice.

In some embodiments, as the virtual camera is adjusted to differentlocations and orientations in the environment of the media content item110, the sound occurring in the media content item 110 may also beadjusted. For example, an explosion may occur in front of a given cameraperspective. As the viewer rotates his or her tablet to the left, thesound of the explosion may be shifted such that the viewer perceivesthat the explosion is to his or her right side.

In embodiments involving the immersive system 500 of FIG. 5A and FIG.5B, sensors located in or surrounding the area 504 may track thelocation and movement of a user of the system 500. For example, thesensors may track one or more markers affixed or included on 3D glasses,clothing, or other items worn by the user to determine location andmovement of the user around the area 504. The markers may be of aparticular shape and color, such as circular, spherical, square, white,yellow, green, or other suitable shape or color. Using the trackedmarkers to determine location and movement of the user, the server 108may adjust the virtual camera perspective, and also may adjust assets orcharacters presented in images of the media content item 110. Adjustmentof the virtual camera to track the movement of the user may enable theuser to perceive that he or she is moving relative to assets and/or theenvironment of the media content item 110. In this way, the contentdisplayed to the user can appear to be occurring in the real world. Inone aspect, the system 500 may include one or more speakers presentingaudio. In one aspect, the audio presented by the system may be adjustedbased on the user's location and movement. In instances in which theimmersive system 50 is used to capture actor performances, a greenscreen or some other matte may be presented by the display devices in aportion of a display behind the user. The green screen may moveaccording to the location and movement of the user and/or the locationand movement of a physical camera (which may have a communications linkwith the server 108) capturing the performance of the user.

In some embodiments, the viewer may use the computing device 102 tocause the virtual camera to be attached or stuck to certain objects inthe virtual environment. For example, the viewer may use the computingdevice 102 to select a virtual object located in the virtualenvironment, upon which a perspective of a virtual camera may attach tothat object. In one example, the viewer may attach the virtual camera tothe virtual object by moving the virtual camera (using the computingdevice 102) a certain threshold distance from the object in the virtualenvironment. The threshold distance may be any suitable distance, suchas an inch, two inches, six inches, a foot, or any other suitabledistance. The viewer may move the virtual camera by inputting one ormore gestures into an interface of the computing device 102, or byphysically moving the computing device 102 (in which case positionand/or orientation may be detected using physical sensors), as describedin the examples above. In another example, the viewer may select thevirtual object (e.g., by inputting a gesture or other input to aninterface of the computing device 102) to attach the virtual camera tothe virtual object.

As a result of attaching the virtual camera to the virtual object, theviewing perspective of the virtual camera may be modified to theperspective of the virtual object. In some cases, the virtual camera mayfollow the virtual object from a particular pre-defined distance andorientation. For example, the virtual camera may appear as if it ishovering above the virtual object at the pre-defined distance andorientation. In some cases, the virtual camera may be from a firstperson perspective of the virtual object. For example, the virtualcamera may appear as if it is looking through the eyes of the virtualobject.

FIG. 8 shows an example of a media content item 110 presented in aninteractive mode with a modified virtual camera perspective from theperspective of the virtual character 602. For example, the viewer, whilewatching the scene shown in FIG. 7, may attach the virtual camera to thecharacter 602 using any of the techniques described above for attachingthe virtual camera to a virtual object. The computing device 102 maysend a signal corresponding to selection of the object to the server108. The server 108 may then render the image of the media content item110 shown in FIG. 8 with the virtual camera perspective being from afirst person point of view of the character 602. The resulting imageincludes a view of the character 602 looking at the characters 802 and804.

In another example, upon reaching a scene of the media content item 110,the viewer may select an asset (e.g., a virtual character, a virtualobject, or other asset of the media content item) currently beingdisplayed. The scene may present a robot from an overhead perspective.The viewer may interact with the computing device 102 to select therobot (e.g., using gestures, physically moving the computing device 102,or other interaction). Responsive to the selection, the computing device102 may send the input (e.g., navigation command, gesture input, sensorinput, or the like) to the server 108, and the server 108 may render andpresent subsequent images of the media content item 110 from a firstperson viewpoint of the robot.

In embodiments in which the media content item 110 is paused, the viewermay attach the virtual camera to a virtual object when the media contentitem 110 is paused. When the content is later un-paused, the virtualcamera may follow the selected virtual object. The viewer may alsoattach the virtual camera to a virtual object as the media content item110 progresses along the timeline in interactive mode. In one example,the media content item 110 may present, in the foreground, a scene wherea first protagonist escapes a prison. The media content item 110 mayalso present, in the background, a starship battle that is occurring asthe protagonist escapes the prison. The viewer may pause the mediacontent item 110 using the computing device 102, and may select astarship from the battle occurring in the background. The server 108 maythen present an “in movie” game that enables the viewer to control theselected starship and battle other starships. After completion of thegame (or at the viewer's discretion), the game may be exited and thestarship battle returned to the background. The viewpoint of theprotagonist may be returned to the foreground, and the media contentitem 110 may continue. In some instances, the outcome of an in moviegame may influence the remaining portion of the media content item 110.

The viewer may detach the virtual camera from a virtual object by eithermoving the virtual camera a threshold distance away from the virtualobject, selecting another virtual object located in the virtualenvironment, or otherwise indicating that the virtual camera should bedetached from the currently selected virtual object. For example, theviewer may input a pinching gesture input into an interface of thecomputing device 102 to move the virtual camera away from the selectedvirtual object to a desired location. The server 108 may, in response,render new or updated images of the media content item 110 with thevirtual camera perspective being from the desired location.

In some instances, the viewer may be permitted to change certaincharacteristics of the virtual scene of the media content item 110, suchas environmental attributes or certain clothing attributes ofcharacters. Such changeable characteristics may be limited to apredefined set of attributes. For example, the viewer may be permittedto change cloths of a particular character, but may not be permitted tochange other features of the character. In some examples, the mediacontent item 110 may be tailored to provide personalized serial contentbased on personalization information received from the computing device102. For example, a viewer may use the computing device 102 to indicateto the server 108 that the viewer has an affinity for a particular comicbook character. In one example, a viewer may provide personalizationinformation using a user interface on the computing device 102. Suchinformation may then be sent to the server 108. In one aspect,personalized serial content for the user may be distributed to one ormore other authorized users selected by the user. The other authorizedusers may be selected from a user profile associated with the user overa social network.

In some embodiments, the server 108 may load an asset (e.g., acharacter, an animal, an object, or other asset) into the media contentitem 108 that is controllable by a user. As an example, a viewer mayhave a three dimensional hologram of a mouse interact with anenvironment that includes other generated holographic characters (e.g.,a cat). A viewer may control a character in any suitable manner. Inexamples using the immersive system 500, the sensors located in orsurrounding the area 504 may track the movement of the user. Based onthe movement identified by the server 108 using the sensor information,the server 108 may cause a hologram of a character controlled by theuser to move in a similar manner. In other examples, the viewer mayperform gestures on the computing device 102, or may physically move thecomputing device 102, to cause the hologram of the character to bemoved. Such movement of the hologram of the character may be presentedto the user in real or substantial real-time on a display device. In oneaspect, the server 108 may process the movements to determine whetherthe hologram of the character has interacted with other assets orobjects of the media content item 110. Based on such a determination,the server 108 may cause modifications to the other assets and/orobjects. For example, the viewer may cause the hologram of the characterto swing a bat at a hologram of a baseball. Responsive to the swing, theserver 108 may alter the trajectory of the baseball hologram that isdisplayed. In some instances using the immersive system 500, theuser-controlled character may interact with other users who are withinthe area 504 surrounded by the display devices 506, 508, 510, 512, 514.In one aspect, a user controlling a character may be outside of the area504 surrounded by the display devices 506, 508, 510, 512, 514 in asecond different area. One or more sensors of the system 500 may bedirected at the second different area in order to capture the movementof the user.

In some embodiments, a viewer may use a camera or other sensing deviceto generate a virtual representative of a real-world object. Forexample, the viewer may use a camera of the computing device 102 (or anexternal camera) to capture images of a real-world object from multipleangles. The images may be sent to the server 108, which may generate avirtual representative of the object. The virtual representative maythen be inserted into the media content item 110 by the server 108.Thereafter, the viewer may interact with the virtual representative ofthe real-world object in the images presented by the item of mediacontent.

In the event the media content item 108 is paused (e.g., automaticallyupon switching to the interactive mode or in response to a pause commandissued by the viewer selecting pause icon 708), the viewer may laterunpause or continue progression of the media content item over thetimeline. For example, the viewer may select a play icon 710, as shownin FIG. 7-FIG. 8. The media content item 110 then proceeds over thetimeline from the current position of the virtual camera (or follows anobject if attached) with any changes made to characteristics of thevirtual scene. The media content item 110 is continued to be presentedin the format and resolution for the interactive mode. The viewer maycontinue to move the virtual camera to view the content from differentperspectives while the media content item 110 progresses. The viewer mayfurther access the list of discovered story threads and/or the scene mapto switch between different story threads and their respectivepredefined virtual camera orientations or locations. In someembodiments, the viewer may perform other functions with respect to thetimeline of the media content item 110, including rewinding or fastforwarding to different portions of the media content item 110.

While the media content item 110 is progressing in the interactive mode,the viewer may elect to return to the cinematic mode. For example, theviewer may provide input to the computing device 102 causing the mediacontent item 110 to be returned to the cinematic mode. The computingdevice 102 may send a signal to the server 108 indicating that the mediacontent item 110 is to be switched from the interactive mode to thecinematic mode. For example, the computing device 102 may send one ormore signals to the server 108 (e.g., the rendering engine 1004 of theserver 108, described below) instructing the rendering engine to returnto rendering the media content item 110 using the director track. As aresult, the server 108 may render images of the media content item 110with the virtual camera returned to the cinematic perspective, includingthe location or perspective of the virtual camera just prior to enteringthe interactive mode. As such, the viewer may once again begin viewingthe primary story thread from its associated predefined virtual cameraorientations. The media content item 110 may further be presented in thedefault format and resolution for the cinematic mode and may include anyof the minor characteristic changes made by the viewer. In someembodiments, the timeline may progress while in interactive mode, inwhich case the primary story thread may be shown from the current pointin the timeline as opposed to the point at which the timeline waspaused.

In order to compensate for the limited computational power of thecomputing device 102 and, if present, the display device 112 and thehead-mounted device 104, the system 100 can be used to remotely renderthe media content item 110 in the different modes, as previouslydescribed. However, as a result of latency in the transmission andprocessing of the image frames of the media content item 110, therendered images presented to a viewer may not match the current positionof the viewer. For example, in virtual reality systems using thehead-mounted device 104, the rendered images may not match the headorientation of the viewer. As a consequence, the viewer may have a poorand buggy virtual reality experience.

Accordingly, systems and techniques may be provided that compensate forthe discrepancy in position of the viewer. In some examples, navigationinputs including positioning information (e.g., gesture input, sensorinput, head orientation information, or other input) may be sent to theserver 108 to control which images of the media content item 110 arerendered and from which virtual camera viewing perspective the imagesare rendered. The navigation inputs and positioning information may besent by the computing device 102 or by the head-mounted device 104. Forexample, the computing device 102 may send initial positioninginformation of the computing device 102 and an associated positionindicator to the server. The server 108 may use the initial positioninginformation to render images of the media content item 110 from theinitial position or orientation perspective at which the computingdevice 102 is oriented. The server 108 may send the rendered images backto the computing device 102 (rendered from the initial position ororientation perspective) with the associated position indicator. Thecomputing device 102 can then check updated positioning information todetermine a current position or orientation of the computing device 102,and can use the received associated position indicator, the initialpositioning information, and the updated positioning information tomodify the rendered image to shift the perspective of the rendered imageto that of the updated positioning information. For example, thecomputing device 102 can use the position indicator to determine thepositioning information that corresponds to the initial position ororientation depicted in the rendered images, and can compare the initialpositioning information to the updated positioning information. Thecomputing device 102 can modify the image based on the comparison, asdescribed in more detail below.

FIG. 9 shows an example of the computing device 102 for use in sendinginformation to the server 108 for remotely rendering images of the mediacontent item 110. In some embodiments, the computing device 102 may bein communication with the head-mounted device 104. For example, thecomputing device 102 may include a mobile phone that is insertable inthe head-mounted device 104. The computing device 102 may receive anavigation input including positioning information from the head-mounteddevice 104. The positioning information may include a position and/ororientation of the head-mounted device 104 (corresponding to a positionand orientation of a user's head). The computing device 102 can processthe information and send the processed information to the server 108 forrendering the images of the media content item 110. In otherembodiments, the head-mounted device 104 is not used (as indicated bythe dotted box around the head-mounted device 104 in FIG. 9), in whichcase the computing device 102 performs all of the techniques describedherein. For example, the computing device 102 can generate navigationinputs including positioning information corresponding to a positionand/or orientation of the computing device 102. In such an example, thecomputing device 102 can process the information and send the processedinformation to the server 108 for rendering the images of the mediacontent item 110. In yet other embodiments, the components 902, 904,906, 908, 910, and 912 of the computing device 102 may be contained inthe head-mounted device 104, in which case the head-mounted device 104performs all of the techniques described herein.

The computing device 102 includes a positioning information detectionengine 902 that can detect positioning information. In one example, thepositioning information can be received from the head-mounted device104. The head-mounted device 104 may include a virtual reality systemwith one or more sensors. In this example, the detected positioninginformation includes a position and/or orientation of the head-mounteddevice 104, which corresponds to the position and/or orientation of theviewer's head at a given point in time while watching the media contentitem 110. In some examples, the head-mounted device 104 includes anaccelerometer, a magnetometer, and a gyroscope that are used todetermine the position and orientation of the head-mounted device 104 inthe physical environment. The positioning information may include a setof rotations around three axes (e.g., the x, y, an z axes shown in FIG.4) in a coordinate system (e.g., a right-handed or left-handedcoordinate system), which may indicate an amount of yaw (around the yaxis), an amount of pitch (around the x axis), and an amount of roll(around the z axis). For example, the gyroscope may provide a rate ofrotation or angular velocity around each of the axes in radians persecond. The head-mounted device 104 may periodically or continuouslymeasure angular velocities over time, and may stream the measurements tothe position information detection engine 902. The gyroscope may providean orientation relative to a starting point, but may not provide theoriginal orientation of the head-mounted device 104. Further, thegyroscope may be subject to drift over time, in which case thehead-mounted device 104 may be physically aligned in one orientation,but the virtual orientation is aligned in a slightly differentorientation. The accelerometer may be used to estimate a gravity vector,and the magnetometer can be used to measure strength and direction ofthe magnetic field. The sensor information from the accelerometer andthe magnetometer can be combined to correct for any drift in one or moreof the axes of rotation using known techniques. The resultingpositioning information may be provided to the positioning informationdetection engine 902.

In another example, the positioning information can be generated by thecomputing device 102 itself. In such an example, the accelerometer,magnetometer, and gyroscope sensors may be contained on the computingdevice 102, in which case the positioning information detection engine902 may determine the positioning information of the viewer using sensorinput information from the sensors similarly as that described above.

The computing device 102 may store a set of position indicators in thestorage device 908. The position indicator may include a color, a timestamp, a shape or other indicator that can be associated with particularpositioning information. In one example, the computing device 102 candetermine a time at which a particular set of positioning information(e.g., an x, y, z position and/or orientation) is detected. The mappingengine 904 may map or associate the positioning information with a timestamp corresponding to the time. In another example, the mapping engine904 may select a color, a shape, or other reference object to associatewith a given set of positioning information. The mapping engine 904 maythen store the positioning information associated with the time stamp,color, shape, or the like in the storage device 908. For example, thestorage device 908 may include a table (e.g., an XML file or other filestructure) including numerous sets of positioning information, with eachset of positioning information being mapped to an associated positionindicator (referred to as positioning information-position indicatorpairs). In some embodiments, the computing device 102 may store a last xnumber of positioning information-position indicator pairs in thestorage device 908, such as the last five, ten, fifteen, or any otherappropriate number of positioning information-position indicator pairs.

In one example, a positioning information-position indicator pair mayinclude initial positioning information corresponding to a positionand/or orientation of the computing device 102 or head-mounted device104 at a given point in time, along with an associated positionindicator. The output device 906 may transmit to the server 108 a signalincluding the initial positioning information and the associatedposition indicator. The output device 906 may include any suitabletransmitter or transceiver that is configured to transmit wireless orwired communications signals.

FIG. 10 shows an example of the server 108. The server 108 receives thesignal including the initial positioning information and the associatedposition indicator using the input device 1002. The input device 1002may include any suitable receiver or transceiver that is configured toreceive wireless or wired communications signals. The input device 1002may provide the initial positioning information and the associatedposition indicator to the rendering engine 1004. Using the receivedinitial positioning information, the rendering engine 1004 can renderone or more images (or image frames) with a perspective of a virtualcamera within a virtual environment of the media content item 110 thatcorresponds to the initial positioning information. For example, thepositioning information may indicate that the computing device 102 orthe head-mounted device 104 is physically oriented at a particularamount of yaw (around the y axis), pitch (around the x axis), and roll(around the z axis). The rendering engine 1004 may render the one ormore images with the virtual camera adjusted to a corresponding yaw,pitch, and roll in the virtual environment. The server 108 may includehardware and software implementing a rendering algorithm for renderingthe one or more images. The rendering algorithm may utilize thepositioning information along with one or more scene files that containobjects in a defined language or data structure. Any suitable renderingalgorithm may be used to process the positioning information and thescene file to render the images. A rendering algorithm may use one ormore of rasterization techniques, ray casting techniques, ray tracingtechniques, radiosity techniques, or other suitable techniques forrendering an image. In one example, the rendering algorithm used by therendering engine 1004 may utilize rasterization with deferred shadingand dynamic global illumination. In some embodiments, the renderingengine 1004 may include a graphics processing unit that can be used inaddition to a central processing unit for rendering the images.

In some embodiments, the rendering engine 1004 may render the one ormore images with the position indicator rendered with the image. Forexample, in the event the position indicator includes a color or shape,the rendering engine 1004 may insert the shape or color in a corner (orother location) of an image. By inserting the shape or color in theimage, the computing device 102 can refer to the color or shape todetermine the positioning information that corresponds to the positionindicator. In some examples, the one or more images may be rendered withthe position indicator by transmitting an n×n (e.g., 8×8 or otherappropriate size) pixel region in a corner of an image. In some cases,the corner may be invisible when the image is viewed through the displayscreen due to distortion of the display device (e.g., the computingdevice, head-mounted device, or other display device). The positionindicator may be rendered in the invisible corner of the image so thatit is not viewable by a viewer of the media content item 110. In oneexample, the n×n region may be an 8×8 pixel region that has one ofsixteen shades of gray that can used by the computing device 102 todetermine the position indicator. While there may theoretically be 256shades of gray possible for an 8×8 region, sixteen shades of gray may beused along with the shrunken 4×4 test region to be more error tolerantin cases in which the video compression or transmission degrades thesignal. In other embodiments, the position indicator may include a timestamp. In such embodiments, the server 108 (e.g., the output device 1008or other component not shown in FIG. 10) may provide the time stampalong with the rendered images to the computing device 102.

The rendering engine 1004 may send the rendered images to thecompression engine 1006. The compression engine 1006 applies acompression or coding technique to compress the images to a suitableformat for transmission back to the computing device 102. For example,one or more coding techniques may be implemented by the compressionengine, including moving picture experts group (MPEG) encoding, advancedvideo coding (AVC), high efficiency video coding (HEVC), any extensionsthereof, or a combination of the different coding standards. The outputdevice 1008 may then transmit the compressed rendered images to thecomputing device 102. The output device 1008 may include any suitabletransmitter or transceiver that is configured to transmit wireless orwired communications signals. In some embodiments, the rendered imagesmay be sent to the computing device 102 without being compressed. Theposition indicator is sent with the rendered images to the computingdevice 102, either included in the images themselves or in addition tothe images (as described above).

Returning to FIG. 9, the input device 910 receives the one or morerendered images and the position indicator from the server 108. Theinput device 910 may include any suitable receiver or transceiver thatis configured to receive wireless or wired communications signals. Inembodiments in which the rendered images are compressed, the computingdevice 102 may include any suitable decoding device that can decompressthe images (e.g., an MPEG decoder, an AVC decoder, an HEVC decoder, orother suitable decoding device).

The computing device 102 may identify the position indicator in thereceived rendered images (in embodiments in which the position indicatoris rendered in the image), or provided along with the received renderedimages (in embodiments in which the position indicator is sent alongwith the rendered images). For example, as described above, the positionindicator may be rendered in an image by transmitting an n×n pixelregion in a corner of an image (e.g., in an invisible corner of theimage). In an example in which the n×n region is an 8×8 pixel regionthat has one of sixteen shades of gray, the computing device 102 cananalyze an inner 4×4 group of pixels of the 8×8 region and can averagethe pixels. The computing device 102 then rounds to the closest of thesixteen possible gray values to determine which position indicator is inthe image.

Once the position indicator is identified, the computing device 102 mayaccess the storage device 908 using the position indicator to retrievethe initial positioning information that corresponds to the positionindicator. For example, the computing device 102 (e.g., the imagemodification engine 912, the mapping engine 904, or other component ofthe computing device 102 not shown in FIG. 9) may refer to the table ofpositioning information-position indicator pairs to identify the entrythat includes the associated position indicator. The computing device102 may select the positioning information that corresponds to theassociated position indicator. Accordingly, the position indicatorallows the computing device 102 to easily determine which positioninformation corresponds to the position or orientation of a virtualcamera in a given image.

The computing device 102 may determine updated positioning informationthat corresponds to a current position or orientation of the computingdevice 102 or head-mounted device 104. The computing device 102 (e.g.,the image modification engine 912) may estimate a change in the receivedimage frame based on the updated positioning information and the initialpositioning information. In some examples, a difference between thecurrently measured orientations and/or positions (the updatedpositioning information) and the previously transmitted orientationsand/or positions (the initial positioning information) can be calculatedusing vector analysis. For example, a difference between two matricesmay be determined by multiplying the inverse of one matrix by anothermatrix. For example, a first matrix may represent the previouslytransmitted orientation and/or position, and a second matrix mayrepresent the currently measured orientation and/or position. Theinverse of the first matrix can be multiplied by the second matrix todetermine the difference between the two matrices, and thus thedifference between the initial and updated positioning information.Alternatively, the inverse of the second matrix can be multiplied by thefirst matrix to determine the difference between the two matrices. Adifference matrix can be generated by the computing device 102representing the difference between the two matrices. In someembodiments when orientation is the only difference, quaternions may beused instead of matrices. In some embodiments, an amount of time thathas passed between when the initial positioning information was detectedand when the rendered image is received may be taken into account by theimage modification engine 912 to determine how much to modify therendered frame.

The image modification engine 912 can then modify the received renderedimages based on the estimated change. The image modification engine 912may include a graphics processing unit or other processing unit that canmodify properties of image frames. In some examples, the imagemodification engine 912 may construct a modified image frame by shiftingor modifying portions of the received image frame to correct for achange or movement in position and/or orientation (e.g., by thecomputing device 102, head-mounted device 104, or other deviceindicating a position and/or orientation of the user) that occurredafter an image was rendered. In one example, the image modificationengine 912 may construct a three-dimensional vector through every pixel(from the 2-D pixel coordinate) of the undistorted source image. Theimage modification engine 912 may multiply the three-dimensional vectorby the difference matrix (described above), and may then transform thethree-dimensional vector into a new two-dimensional pixel position inthe distorted output image. By shifting portions of the image frame,latency perceived by a viewer of the media content item 110 can bereduced or eliminated. In another example, the image modification engine912 may construct a modified image frame by combining the received imageframe with other previously received image frames that include portionsof the virtual scene that are viewable based on the current headorientation. The previously received images may be stored in a cache orbuffer storage device. The modified image may then be presented to theviewer for viewing on the computing device 102, the head-mounted device104, or other display device.

In some instances, an image frame rendered by the rendering engine 1004of the server 108 may be larger than what is viewable on computingdevice 102 or head-mounted device 104. For example, the rendering engine1004 may render such larger images to allow for shifting of the image tocompensate for head movement. For example, if the viewer moves thecomputing device 102 or head-mounted device 104 quickly in a certaindirection to arrive at a particular position, the frame that is beingviewed may not have enough information for the viewer to view image dataat the particular position. As a result, the viewer may be presentedwith a black region. The same black region may occur if a long period oflatency occurs between when the computing device 102 or head-mounteddevice 104 sends the positioning information and when the renderedimages are received. The rendering engine 1004 may render an image acertain amount surrounding the viewer's point of view (e.g., 10 degreesto the left, 10 degrees to the right, 10 degrees above, and 10 degreesbelow the viewer's point of view). The size of the frame that isrendered may be dynamically changed based on a detected amount oflatency between the computing device 102 or head-mounted device 104 andthe server 108.

The above-described systems and devices provide content with differentmodes and interactive options, while compensating for latency issuesthat arise in certain situations. Various processes will now bedescribed that can utilize the above-described systems and devices.

FIG. 11A and FIG. 11B illustrate an example of a process 1100 ofswitching modes associated with a media content item displayed on acomputing device. Process 1100 is illustrated as a logical flow diagram,the operation of which represents a sequence of operations that can beimplemented in hardware, computer instructions, or a combinationthereof. In the context of computer instructions, the operationsrepresent computer-executable instructions stored on one or morecomputer-readable storage media that, when executed by one or moreprocessors, perform the recited operations. Generally,computer-executable instructions include routines, programs, objects,components, data structures, and the like that perform particularfunctions or implement particular data types. The order in which theoperations are described is not intended to be construed as alimitation, and any number of the described operations can be combinedin any order and/or in parallel to implement the processes.

Additionally, the process 1100 may be performed under the control of oneor more computer systems configured with executable instructions and maybe implemented as code (e.g., executable instructions, one or morecomputer programs, or one or more applications) executing collectivelyon one or more processors, by hardware, or combinations thereof. Thecode may be stored on a computer-readable storage medium, for example,in the form of a computer program comprising a plurality of instructionsexecutable by one or more processors. The computer-readable storagemedium may be non-transitory.

In some aspects, the process 1100 may be performed by a computingdevice, such as the computing device 102, the head-mounted device 104,or the display device 112.

At 1102, the process 1100 includes receiving, by the computing devicewhile operating in a cinematic mode, a set of images of the mediacontent item. The received set of images is rendered by a cloud serverthat is different from the computing device. The media content item isin a cinematic mode when the set of images are received, in which casethe received set of images includes a predefined cinematic perspectiveof a virtual camera within a virtual environment of the media contentitem.

At 1104, the process 1100 includes presenting, by the computing devicewhile operating in the cinematic mode, the media content item in a firstformat and in a passive manner in which user control of the virtualcamera within the virtual environment of the media content item is notenabled. The first format may include a particular frame rate,resolution, aspect ratio, or other format. The first format may alsoinclude one or more letterbox bars.

At 1106, the process 1100 includes receiving, by the computing device,input corresponding to a user command to switch from operation in thecinematic mode to operation in an interactive mode. The input mayinclude a touchscreen input, a keypad input, a gesture input, or anyother suitable input command. At 1108, the process 1100 includesswitching, by the computing device, from operation in the cinematic modeto operation in the interactive mode in which user control of thevirtual camera within the virtual environment of the media content itemis enabled and the media content item is presented in a second formatdifferent from the first format. The second format may include adifferent frame rate, resolution, aspect ratio, or other format that isdifferent from the first format. In some embodiments, the first formatis the same as the second format, in which case the media content itemis presented in the same format in the cinematic and interactive modes.The second format may also include no letterbox bars.

At 1110, the process 1100 includes receiving, by the computing devicewhile operating in the interactive mode, input corresponding to anavigation command for controlling navigation of the virtual camerawithin the virtual environment. The input includes initial positioninginformation for the computing device. In some embodiments, the inputincludes a gesture input. In some embodiments, the input includes sensorinformation indicating a movement of the computing device.

At 1112, the process 1100 includes associating the initial positioninginformation with a position indicator. In some embodiments, the positionindicator includes a time stamp, a color, a shape, or other indicatorthat can be associated with particular positioning information. Forexample, the computing device may store a set of position indicators ina storage device, as described above. At 1114, the process 1100 includesstoring the initial positioning information in association with theposition indicator in the storage device. For example, the storagedevice may include a table (e.g., an XML file or other file structure)including numerous sets of positioning information, with each set ofpositioning information being mapped to an associated position indicator(referred to as positioning information-position indicator pairs). Insome embodiments, the computing device may store a last x number ofpositioning information-position indicator pairs in the storage device,including any appropriate number of positioning information-positionindicator pairs.

At 1116, the process 1100 includes transmitting a signal correspondingto the navigation command to the cloud server. The signal includes theinitial positioning information and the position indicator. The cloudserver may use the initial positioning information to render images witha perspective of a virtual camera within a virtual environment of themedia content item that corresponds to the initial positioninginformation. At 1118, the process 1100 includes receiving image datafrom the cloud server, the image data including the position indicatorand an image rendered by the cloud server corresponding to the initialpositioning information.

At 1120, the process 1100 includes determining updated positioninginformation for the computing device. At 1122, the process 1100 includesretrieving the initial positioning information from the storage devicebased on the position indicator. In some embodiments, the process 1100may further include storing, in the storage device, a plurality of setsof positioning information in association with corresponding positionindicators. Each set of positioning information is associated with aseparate position indicator in the storage device. The process 1100 mayfurther include identifying the position indicator in the received imagedata. Retrieving the initial positioning information from the storagedevice based on the position indicator may include identifying a set ofpositioning information from the plurality of sets that is stored inassociation with the initial positioning information in the storagedevice.

At 1124, the process 1100 includes modifying, by the computing device,the received image rendered by the cloud server based on the receivedposition indicator, the retrieved initial positioning information, andthe updated positioning information to generate an additional imagecorresponding to the updated positioning information. For example, thecomputing device may estimate a change in the received image frame basedon the updated positioning information and the initial positioninginformation using the techniques described above. In some embodiments,the received image is modified to compensate for a difference inpositioning information between the initial positioning information andthe updated positioning information. For example, the computing devicemay construct a modified image frame by shifting or modifying portionsof the received image frame to correct for a change or movement inposition and/or orientation by the computing device or other device(e.g., a head-mounted device, or other device indicating a positionand/or orientation of the user) that occurred after an image wasrendered.

At 1126, the process 1100 includes presenting, by the computing devicewhile operating in the interactive mode, the additional imagecorresponding to the updated positioning information.

In some embodiments, the media content item is automatically paused at afirst time of a timeline associated with the media content item when thecomputing device switches from operation in the cinematic mode tooperation in the interactive mode. In some embodiments, the interactivemode allows control of a timeline of the media content item.

In some embodiments, the process 1100 includes switching operation ofthe computing device from the interactive mode to the cinematic mode,wherein the virtual camera returns to the predefined cinematicperspective from a user controlled perspective when the computing deviceis switched from operation in the interactive mode to operation in thecinematic mode.

In some embodiments, the process 1100 includes receiving inputcorresponding to selection of a location bookmark. The location bookmarkcorresponds to a location within the virtual environment. The process1100 may further include transmitting a signal corresponding to thelocation bookmark to the cloud server, and receiving at least one imageof the media content item from the cloud server. The at least one imageincludes a perspective of the virtual camera at the location within thevirtual environment based on the location bookmark. The process 1100 mayfurther include presenting the at least one image of the media contentitem.

In some embodiments, the process 1100 includes pausing the media contentitem when the computing device is switched from operation in thecinematic mode to operation in the interactive mode, receiving inputcorresponding to selection of an object within the virtual environment,transmitting a signal corresponding to the selection of the object tothe cloud server, and receiving at least one image of the media contentitem from the cloud server. The at least one image includes aperspective of the virtual camera from a point of view of the object.The method 1100 may further include unpausing the media content item topresent the at least one image of the media content item. In someembodiments, selection of the object includes moving the virtual cameraa threshold distance from the object.

FIG. 12A and FIG. 12B illustrate an example of a process 1200 ofnavigating a virtual environment of a media content item using acomputing device. Process 1200 is illustrated as a logical flow diagram,the operation of which represents a sequence of operations that can beimplemented in hardware, computer instructions, or a combinationthereof. In the context of computer instructions, the operationsrepresent computer-executable instructions stored on one or morecomputer-readable storage media that, when executed by one or moreprocessors, perform the recited operations. Generally,computer-executable instructions include routines, programs, objects,components, data structures, and the like that perform particularfunctions or implement particular data types. The order in which theoperations are described is not intended to be construed as alimitation, and any number of the described operations can be combinedin any order and/or in parallel to implement the processes.

Additionally, the process 1200 may be performed under the control of oneor more computer systems configured with executable instructions and maybe implemented as code (e.g., executable instructions, one or morecomputer programs, or one or more applications) executing collectivelyon one or more processors, by hardware, or combinations thereof. Thecode may be stored on a computer-readable storage medium, for example,in the form of a computer program comprising a plurality of instructionsexecutable by one or more processors. The computer-readable storagemedium may be non-transitory.

In some aspects, the process 1200 may be performed by a computingdevice, such as the computing device 102, the head-mounted device 104,or the display device 112.

At 1202, the process 1200 includes receiving, by the computing device, aset of images of the virtual environment of the media content item. Thereceived set of images is rendered by a cloud server that is differentfrom the computing device. At 1204, the process 1200 includespresenting, by the computing device, the set of images of the virtualenvironment.

At 1206, the process 1200 includes receiving, by the computing device, asensor input in response to movement of the computing device. The sensorinput corresponds to a navigation command for controlling navigation ofa virtual camera within the virtual environment. The sensor input isreceived from at least one of an accelerometer, a gyroscope, a depthsensor, or a global positioning system sensor of the computing device.

At 1208, the process 1200 includes determining initial positioninginformation based on the sensor input. At 1210, the process 1200includes associating the initial positioning information with a positionindicator. In some embodiments, the position indicator includes a timestamp, a color, a shape, or other indicator that can be associated withparticular positioning information. For example, the computing devicemay store a set of position indicators in a storage device, as describedabove. At 1212, the process 1200 includes storing the initialpositioning information in association with the position indicator inthe storage device. For example, the storage device may include a table(e.g., an XML file or other file structure) including numerous sets ofpositioning information, with each set of positioning information beingmapped to an associated position indicator (referred to as positioninginformation-position indicator pairs). In some embodiments, thecomputing device may store a last x number of positioninginformation-position indicator pairs in the storage device, includingany appropriate number of positioning information-position indicatorpairs.

At 1214, the process 1200 includes transmitting a signal correspondingto the navigation command to the cloud server. The signal includes theinitial positioning information and the position indicator. The cloudserver may use the initial positioning information to render images witha perspective of a virtual camera within a virtual environment of themedia content item that corresponds to the initial positioninginformation. At 1216, the process 1200 includes receiving image datafrom the cloud server. The image data includes the position indicatorand an image rendered by the cloud server corresponding to the initialpositioning information.

At 1218, the process 1200 includes determining updated positioninginformation for the computing device. At 1220, the process 1200 includesretrieving the initial positioning information from the storage devicebased on the position indicator. In some embodiments, the process 1200includes storing, in the storage device, a plurality of sets ofpositioning information in association with corresponding positionindicators. Each set of positioning information being associated with aseparate position indicator in the storage device. The process 1200 mayfurther include identifying the position indicator in the received imagedata. Retrieving the initial positioning information from the storagedevice based on the position indicator may include identifying a set ofpositioning information from the plurality of sets that is stored inassociation with the initial positioning information in the storagedevice.

At 1222, the process 1200 includes modifying, by the computing device,the received image rendered by the cloud server based on the receivedposition indicator, the retrieved initial positioning information, andthe updated positioning information to generate an additional imagecorresponding to the updated positioning information. For example, thecomputing device may estimate a change in the received image frame basedon the updated positioning information and the initial positioninginformation using the techniques described above. In some embodiments,the received image is modified to compensate for a difference inpositioning information between the initial positioning information andthe updated positioning information. For example, the computing devicemay construct a modified image frame by shifting or modifying portionsof the received image frame to correct for a change or movement inposition and/or orientation by the computing device or other device(e.g., a head-mounted device, or other device indicating a positionand/or orientation of the user) that occurred after an image wasrendered.

At 1224, the process 1200 includes presenting, by the computing device,the additional image corresponding to the updated positioninginformation.

In some embodiments, a position of the virtual camera is mapped to aphysical position and orientation of the computing device using thesensor input. For example, the computing device or server may associateor map movement of the computing device in the physical world tomovement through the virtual environment of the media content item. Aphysical position and orientation of the computing device at a firstpoint in time may be treated as an origin. As the simulated movementthrough the virtual environment continues in time, differences inposition and/or orientation between the origin position and orientationat the first point in time and later positions and/or orientations maybe used to translate and rotate the virtual camera. In some instances,the computing device or server may perform a direct association betweenthe virtual camera and the current physical position and/or orientationof the computing device. In other instances, the computing device orserver may perform an association between the virtual camera and thecurrent physical position and/or orientation of the computing devicebased on the virtual scene and the physical environment in which theviewer is located.

Using the above-described systems and techniques, viewers of content maybe presented with various interactive options, while allowing thecontent to be rendered remotely to reduce the burden on computingdevices used to display and control the content. Furthermore, techniquesare provided to allow the remote rendering to compensate for latency.

Referring to FIG. 13, a schematic diagram is shown of an example of acomputer system 1300. This system is exemplary only and one having skillin the art will recognize that variations and modifications arepossible. The system 1300 can be used for the operations describedabove. For example, the computer systems shown in FIG. 13 may be used toimplement any or all of the initialization (e.g., face annotation, skullfitting, constraint creation) and stabilization (e.g., skin energy orerror determination, nose energy or error determination) techniques androutines described herein.

The system 1300 includes a processor 1310, a memory 1320, a storagedevice 1330, and an input/output interface 1340. Each of the components1310, 1320, 1330, and 1340 are interconnected using a system bus 1350.The processor 1310 is capable of processing instructions for executionwithin the system 1300. In one implementation, the processor 1310 is asingle-threaded processor. In another implementation, the processor 1310is a multi-threaded processor. The processor 1310 is capable ofprocessing instructions stored in the memory 1320 or on the storagedevice 1330 to provide graphical information via input/output interface1340 for display on a user interface of one or more input/output device1360.

The memory 1320 stores information within the system 1300 and may beassociated with various characteristics and implementations. Forexample, the memory 1320 may include various types of computer-readablemedium such as volatile memory, a non-volatile memory and other types ofmemory technology, individually or in combination.

The storage device 1330 is capable of providing mass storage for thesystem 1300. In one implementation, the storage device 1330 is acomputer-readable medium. In various different implementations, thestorage device 1330 may be a floppy disk device, a hard disk device, anoptical disk device, or a tape device.

The input/output device 1360 provides input/output operations for thesystem 1300. In one implementation, the input/output device 1360includes a keyboard and/or pointing device. In another implementation,the input/output device 1360 includes a display unit for displayinggraphical user interfaces.

The features described can be implemented in digital electroniccircuitry, or in computer hardware, firmware, software, or incombinations of them. The apparatus can be implemented in a computerprogram product tangibly embodied in an information carrier, e.g., in amachine-readable storage device, for execution by a programmableprocessor; and method steps can be performed by a programmable processorexecuting a program of instructions to perform functions of thedescribed implementations by operating on input data and generatingoutput. The described features can be implemented advantageously in oneor more computer programs that are executable on a programmable systemincluding at least one programmable processor coupled to receive dataand instructions from, and to transmit data and instructions to, a datastorage system, at least one input device, and at least one outputdevice. A computer program is a set of instructions that can be used,directly or indirectly, in a computer to perform a certain activity orbring about a certain result. A computer program can be written in anyform of programming language, including compiled or interpretedlanguages, and it can be deployed in any form, including as astand-alone program or as a module, component, subroutine, or other unitsuitable for use in a computing environment.

Suitable processors for the execution of a program of instructionsinclude, by way of example, both general and special purposemicroprocessors, and the sole processor or one of multiple processors ofany kind of computer. Generally, a processor will receive instructionsand data from a read-only memory or a random access memory or both. Theessential elements of a computer are a processor for executinginstructions and one or more memories for storing instructions and data.Generally, a computer will also include, or be operatively coupled tocommunicate with, one or more mass storage devices for storing datafiles; such devices include magnetic disks, such as internal hard disksand removable disks; magneto-optical disks; and optical disks. Storagedevices suitable for tangibly embodying computer program instructionsand data include all forms of non-volatile memory, including by way ofexample semiconductor memory devices, such as EPROM, EEPROM, and flashmemory devices; magnetic disks such as internal hard disks and removabledisks; magneto-optical disks; and CD-ROM and DVD-ROM disks. Theprocessor and the memory can be supplemented by, or incorporated in,ASICs (application-specific integrated circuits).

To provide for interaction with a user, the features can be implementedon a computer having a display device such as a CRT (cathode ray tube),LCD (liquid crystal display), LED (light emitting diode) monitor fordisplaying information to the user and a keyboard and a pointing devicesuch as a mouse or a trackball by which the user can provide input tothe computer.

The features can be implemented in a computer system that includes aback-end component, such as a data server, or that includes a middlewarecomponent, such as an application server or an Internet server, or thatincludes a front-end component, such as a client computer having agraphical user interface or an Internet browser, or any combination ofthem. The components of the system can be connected by any form ormedium of digital data communication such as a communication network.Examples of communication networks include, e.g., a LAN, a WAN, and thecomputers and networks forming the Internet.

The computer system can include clients and servers. A client and serverare generally remote from each other and typically interact through anetwork, such as the described one. The relationship of client andserver arises by virtue of computer programs running on the respectivecomputers and having a client-server relationship to each other.Although a few implementations have been described in detail above,other modifications are possible.

In addition, the logic flows depicted in the figures do not require theparticular order shown, or sequential order, to achieve desirableresults. In addition, other steps may be provided, or steps may beeliminated, from the described flows, and other components may be addedto, or removed from, the described systems. Accordingly, otherimplementations are within the scope of the following claims.

Where components are described as being configured to perform certainoperations, such configuration can be accomplished, for example, bydesigning electronic circuits or other hardware to perform theoperation, by programming programmable electronic circuits (e.g.,microprocessors, or other suitable electronic circuits) to perform theoperation, or any combination thereof.

A number of embodiments of the invention have been described.Nevertheless, it will be understood that various modification may bemade without departing from the scope of the invention.

What is claimed is:
 1. A computer-implemented method comprising:presenting, by a computing device, a first set of images of a mediacontent item, the first set of images including at least one image of avirtual environment taken from at least one predefined virtual positionof a virtual camera associated with the virtual environment, whereinuser control of the virtual camera is not enabled; receiving, by thecomputing device, input corresponding to a user command to switch from acinematic mode to an interactive mode; enabling, by the computingdevice, user control of the virtual camera; receiving, by the computingdevice, input corresponding to a navigation command for changing avirtual position of the virtual camera; transmitting, by the computingdevice, the navigation command to a rendering system, wherein therendering system is configured to generate images of the virtualenvironment based on virtual positions of the virtual camera; receiving,by the computing device, a second set of images of the media contentitem, the second set of images comprising images of the virtualenvironment taken from one or more subsequent virtual positions of thevirtual camera, wherein the one or more subsequent virtual positions arebased on at least the transmitted navigation command; and presenting, bythe computing device, the second set of images.
 2. The method of claim1, further comprising: presenting the first set of images of the mediacontent item in a first format; and presenting the second set of imagesin a second format, wherein the second format is different from thefirst format.
 3. The method of claim 1, wherein the media content itemincludes a primary story thread and one or more non-primary storythreads, wherein the primary story thread is presented when thecomputing device is in the cinematic mode, and wherein the one or morenon-primary story threads are processed simultaneously over a timelineof the media content item as the primary story thread is presented. 4.The method of claim 3, wherein the one or more non-primary story threadsare viewable when the computing device is in the interactive mode andare non-viewable when the computing device is in the cinematic mode. 5.The method of claim 1, wherein the interactive mode allows control of atimeline of the media content item.
 6. The method of claim 1, furthercomprising switching from the interactive mode to the cinematic mode,wherein the virtual camera returns to a predefined cinematic perspectivefrom a user controlled perspective when the computing device is switchedfrom the interactive mode to the cinematic mode.
 7. The method of claim1, further comprising: receiving input corresponding to selection of alocation bookmark, the location bookmark corresponding to a locationwithin the virtual environment; transmitting a signal corresponding tothe location bookmark to the rendering system; receiving one or moreimages of the media content item from the rendering system, the one ormore images including a perspective of the virtual camera at thelocation within the virtual environment based on the location bookmark;and presenting the one or more images of the media content item.
 8. Themethod of claim 1, wherein the media content item is automaticallypaused at a first time of a timeline associated with the media contentitem when the computing device switches from the cinematic mode to theinteractive mode.
 9. The method of claim 1, further comprising: pausingthe media content item when the computing device is switched from thecinematic mode to the interactive mode; receiving input corresponding toselection of an object within the virtual environment; transmitting asignal corresponding to the selection of the object to the renderingsystem; receiving one or more images of the media content item from therendering system, the one or more images including a perspective of thevirtual camera from a point of view of the object; and unpausing themedia content item to present the one or more images of the mediacontent item.
 10. The method of claim 9, wherein selection of the objectincludes moving the virtual camera a threshold distance from the object.11. A computing device, comprising: a memory storing a plurality ofinstructions; and one or more processors configurable to: present afirst set of images of a media content item, the first set of imagesincluding at least one image of a virtual environment taken from atleast one predefined virtual position of a virtual camera associatedwith the virtual environment, wherein user control of the virtual camerais not enabled; receive input corresponding to a user command to switchfrom a cinematic mode to an interactive mode; enable user control of thevirtual camera; receive input corresponding to a navigation command forchanging a virtual position of the virtual camera; transmit thenavigation command to a rendering system, wherein the rendering systemis configured to generate images of the virtual environment based onvirtual positions of the virtual camera; receive a second set of imagesof the media content item, the second set of images comprising images ofthe virtual environment taken from one or more subsequent virtualpositions of the virtual camera, wherein the one or more subsequentvirtual positions are based on at least the transmitted navigationcommand; and present the second set of images.
 12. The computing deviceof claim 11, wherein the one or more processors are configurable to:present the first set of images of the media content item in a firstformat; and present the second set of images in a second format, whereinthe second format is different from the first format.
 13. The computingdevice of claim 11, wherein the media content item includes a primarystory thread and one or more non-primary story threads, wherein theprimary story thread is presented when the computing device is in thecinematic mode, and wherein the one or more non-primary story threadsare processed simultaneously over a timeline of the media content itemas the primary story thread is presented.
 14. The computing device ofclaim 13, wherein the one or more non-primary story threads are viewablewhen the computing device is in the interactive mode and arenon-viewable when the computing device is in the cinematic mode.
 15. Thecomputing device of claim 11, wherein the interactive mode allowscontrol of a timeline of the media content item.
 16. A computer-readablememory storing a plurality of instructions executable by one or moreprocessors of a computing device, the plurality of instructionscomprising: instructions that cause the one or more processors topresent a first set of images of a media content item, the first set ofimages including at least one image of a virtual environment taken fromat least one predefined virtual position of a virtual camera associatedwith the virtual environment, wherein user control of the virtual camerais not enabled; instructions that cause the one or more processors toreceive input corresponding to a user command to switch from a cinematicmode to an interactive mode; instructions that cause the one or moreprocessors to enable user control of the virtual camera; instructionsthat cause the one or more processors to receive input corresponding toa navigation command for changing a virtual position of the virtualcamera; instructions that cause the one or more processors to transmitthe navigation command to a rendering system, wherein the renderingsystem is configured to generate images of the virtual environment basedon virtual positions of the virtual camera; instructions that cause theone or more processors to receive a second set of images of the mediacontent item, the second set of images comprising images of the virtualenvironment taken from one or more subsequent virtual positions of thevirtual camera, wherein the one or more subsequent virtual positions arebased on at least the transmitted navigation command; and instructionsthat cause the one or more processors to present the second set ofimages.
 17. The computer-readable memory of claim 16, wherein the one ormore processors are configurable to: present the first set of images ofthe media content item in a first format; and present the second set ofimages in a second format, wherein the second format is different fromthe first format.
 18. The computer-readable memory of claim 16, whereinthe media content item includes a primary story thread and one or morenon-primary story threads, wherein the primary story thread is presentedwhen the computing device is in the cinematic mode, and wherein the oneor more non-primary story threads are processed simultaneously over atimeline of the media content item as the primary story thread ispresented.
 19. The computer-readable memory of claim 18, wherein the oneor more non-primary story threads are viewable when the computing deviceis in the interactive mode and are non-viewable when the computingdevice is in the cinematic mode.
 20. The computer-readable memory ofclaim 16, wherein the interactive mode allows control of a timeline ofthe media content item.